In particular, solid link popularity can literally make or break a site with the search engines. So, when working on building link popularity, don’t forget those two basic reasons for requesting links. He said: “Our position is pretty straight forward. This is just like one way links. Analyze your intentions, and if you wouldn’t mind an engine knowing what you’re doing, your intentions are okay.
If the link is particularly important to you, call them personally or write them a letter or send a fax to show them you’re serious. However, there will be non-competitive sites that will link to you — especially if you offer to link back. More people are inclined to respond to your request when you introduce yourself by phone and let them know that you were visiting their site. This is also similar to one way link building. Find URLs that are currently linking to one or more of your pages and ask the appropriate Webmaster if they might also find value in other pages on your site (that you might suggest).
Instead of sending them a confirmation, try sending them a pleasant thank you for permission to link to their Web site. Get a link in an appropriate category from an About. Be creative but stick with your theme. so be very careful about how you recruit a gang of cross linkers.
Regional directories can often supply plenty of incoming links. Go after authoritative sites. Give people a reason to link to you. If you’re asking someone for a testimonial, tell the Webmaster to whom you’re writing that you’re willing to put a link to their site under their testimonial if they’re willing to reciprocate.
Spend time building valuable content on your site through different keyword windows. Sometimes this can be similar to unusual link building to many people. Example: an icon that generates the HTML code they can copy and insert into their own HTML pages.